Variable image mailing

Variable image mailing can deliver an additional layer of personalisation to your communications.

Potential promotional campaigns can use images which are associated with a customers last purchase or products within the same product range.

For example, if a customer has previously purchased a particular model of vehicle, an image of the latest model, complete with their name applied to the registration plate and an invitation for a test drive may be effective.

Utilising variable data and variable image printing doesn't prevent customers attaining postal management discounts, provided guidelines are followed.