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Date: 25/11/10 DUBLIN CITY UNIVERSITY STUDENTS GIVES EXACT WINGS Four Masters students, of Business Studies in Marketing, from DCU Business School have helped an Irish firm, Exact Digital, a member of the Perigord Group take its first steps into the world of social media and have picked up an award for their endeavours… Dublin, Ireland, November 25th, 2010. Four Masters students of Business Studies in Marketing from DCU Business School were given the opportunity to gain hands on experience in client management whilst working on a co-operative project with Exact Digital over a 6 month period between February and July 2010. Exact Digital are members of The Perigord Group, a global artwork management company with its headquarters in Dublin.
A practicum is an assignment designed to give students supervised practical application of previously studied theory and is an alternative option to a thesis for students studying Marketing, e-Commerce or Business Management at Masters level in DCU. DCU has a mission to stimulate enterprise growth in the Northeast corridor of Ireland through research, education and support for enterprise development. The collaborative work conducted by the Perigord Group practicum team is a product of this strategic vision. "The engagement between the DCU MBS in Marketing students and Perigord is an exemplar of how Universities and businesses can work together for mutual benefit," said Dr. Theo Lynn, Director of Industry Engagement at DCU Business School. He goes on "Perigord provided the top-down support needed to give the student team confidence but also credibility within Perigord. It also ensured that the findings and recommendations of the students could be validated by management experience and acted upon in a timely fashion by the student team and ultimately continued by Perigord. I believe both sides were enriched by the 6 month interaction’. Research conducted by DCU practicum team suggested a number of digital marketing tools and digital media channels which are to be of central importance to Perigord Group’s online marketing communications (OMC) strategy for the online global artwork management system, GLAMS. The core of the digital marketing plan was to increase Perigord’s reach and scope of their marketing materials and broadcasting ability,. The solution developed by DCU practicum team was virtuous cycle to include digital marketing elements such as; Search Engine Optimisation, Social Media Marketing, Online Advertising and Online PR. The team presented their findings and recommendations at board level and went on to work on implementation of the reports with Perigord’s marketing team across the group’s five global offices. ‘We were delighted to participate in the DCU practicum and the team delivered a first class approach and tangible results for our company. The practicum model is refreshing with theory fused into practical results. For example, we recently used social media to communicate Perigord’s attendance at a number of global trade events in an effort to better connect with our customers.’ said Perigord Group C.E.O,. Alan Leamy. About Dublin City University About Exact Digital About The Perigord Group The groups cutting edge product GLAMS or Global Artwork Management System is a collaborative system, which connects all stakeholders in the creation of marketing and packaging materials. Companies from all over the world are now using the solution to manage their brands, marketing and packaging assets. Ends............ Further Information… Rosemary Clancy Rosemary plans to nurture her interest in commercially focused research and strategy by continuing to work in a fast paced, challenging business consultancy firm in the future, or to continue to pursue further studies at DCU. Ian Hemmingway Eimear Murphy Anton Mc Menamin ENDS…………… For additional information, Contact: Colm McGrath, Perigord Group, colm.mcgrath@perigordgroup.com For additional Images: |
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