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Maintaining accurate mailing lists is key to campaign success. The success of your direct mail campaign stands or falls on its results. The benefits of ensuring your mailing lists are as accurate as possible include,
- Reduced Costs - Why spend money contacting people who can’t or won't respond? Your cost per order or cost per enquiry can be greatly affected by inaccurate or poorly cleaned data.
- Compliance - Failure to comply with the Data Protection Act and the DMA code can result in significant fines.
- Brand Integrity & Reputation - incorrect and wrongly addressed mail can significantly damage your brand. Exact can correct misspellings, mistyping, add missing address elements and correct out of date post codes.
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